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  Insight - Uncommon business insights  
     
     
 
Uncommon business insights
 
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How your business benefits: All research agencies respond to client requirements with reactive market data, so all companies in any product or service segment carry the same data.
 
The proof that they all get the same information is that you very often find several companies simultaneously making new brand launches or product renovation in the same segment.
 
Uncommon business insight is the most critical asset to go forward with in the market and be ahead of time. At Shining, we have a process called P&P research to unearth uncommon
insights.
 
Actually the core of marketing has a single point action: how to see the market ahead of time and launch or relaunch the product to get the first mover advantage that snowballs into leadership.
 
To get uncommon market insights require high quality processes that make a dent into the consumer’s psychological aspect, the distribution, societal trends and categories that create the trend.
 
The consumer’s stated needs are in the conscious mind, while the unstated needs reside in the unconscious mind.
 
Digital technology is so uniform that using it to create differentiation becomes a hurdle, yet today’s world is moving with this virtual interception.
 
Uncommon business insights TV
Uncommon business insights Laptops
Uncommon business insights DVD
 
The virtual interface is good as an intellectual server, but impacts us only in entertainment, providing information, reducing work, and for cutting physical distances short. It cannot solve the purpose of a human being’s physical needs
and desires.
 
This physical interface has a huge dimension. Even the virtual interface has to go through hardware. The physical dimension of a product or service is so unlimited from culture to culture that it requires very sensitive capacity to capture people’s unstated needs and desires.
 
At Shining we have developed since the last 28 years the best-in-class, visually interactive research method that unearths, much ahead of time, the needs and desires of society.
 
We use this process in every project to deliver value at end- customer touch points to make unparalleled commercial success for the brand, in industrial design, retailing and performing biz identity.
 
Our offering: This service can be effectively used in any of your end-customer interface areas to give you an uncommon business platform from where you can shine in quantum growth.
 
 
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CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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