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FORBES INDIA
ZAP THE GAP: Artist Shombit
Sengupta's Insights On Branding
“I was born in 1954, in a village about 30 km from Kolkata, in a refugee colony. My father was from Dhaka and my mother...
ZAP THE GAP  
OUTLOOK BUSINESS
Speak A New Lingo:The military jargon popular after World War II is
Strategy, goal, objective and attack are military terms that converge to killing people at wartime. Western corporations, overwhelmed by...
Speak a New Lingo
         
PRDOMAIN
MAHINDRA XYLO:
The Brand name for Project Ingenio
Mahindra & Mahindra Ltd. (M&M), India’s leade
in utility vehicles, today announced that it would
unveil the all new Mahindra XYLO (Zy-lo) in the
current quarter...
MAHINDRA XYLO  
THE HINDU:
Bunge India re-launches Dalda
cooking oil
Bunge India Pvt. Ltd. on Monday re-launched its Dalda brand of refined edible oil and announced plans to aggressively market the new range of products with...
Bunge India
         
CAMPAIGN INDIA:
Dalda eyes younger consumers with
new positioning
Bunge India has unveiled a new identity for its
edible oil brand, Dalda, to contemporise the
brand and gain acceptance across younger,
edible oil consumers who look for health...
Bunge India  
DISH TRACKING.COM:
Bunge re-engineers the iconic
brand – Dalda
Bunge India Private Limited, a 100% subsidiary
of Bunge Limited (NYSE: BG) announced its major
initiative by unveiling the iconic Dalda brand with
a new identity...
Bunge re-engineers the iconic brand - Dalda
         
BUSINESS STANDARD:
For Dalda, health and taste
go together
Health and taste – do they go together as far
as edible oil is concerned? At a time when every
single edible oil brand is focusing solely on the
health platform...
Dalda - Health and taste  
DNA:
As lifestyle changes, Bunge gives
Dalda a ‘health’ makeover
The new look and contemporary brand
logo has been designed by Shombit Sengupta, who has redesigned some of
the biggest international and...
Shombit Sengupta - designed Dalda logo
         
INDIA SERVER.COM
Dalda relaunched
The once iconic cooking brand of India, Dalda,
the name of which was used as a synonym
for hydrogenated cooking oils, has been
re-launched…
Dalda relaunched  
BUSINESS STANDARD.COM
India has great campaigns,
poor branding
When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by
India-born Shombit Sengupta who is settle
in France. After shifting to Paris...
Business standard
         
REDIFF.COM
What's behind Wipro's 'flower' logo
Your company's corporate identity should reflect your company's values and should strike an emotional chord in your customers' mind.
Shombit Sengupta
Wipro flower logo  
ETSTRATEGICMARKETING.COM
Mega Brand Pulley
A mega brand pulley strategy has the advantage
of being able to drive a category and to own a market territory. Creating a mega brand pulley needs strong organisational coherency...
Strategic branding
         
SIGNANDGRAPHICS.COM
Branding voyage of Berger to
Lewis Berger
With 25 years of global experience, Shining Consulting addresses the rapidly changing
Indian socio-economic scenario in implementing strategies for clients...
Branding voyage of Berger to Lewis Berger  
FINANCIALEXPRESS.COM
HLL Plans Relaunch Of Brooke Bond
Tea Brand
In a strategic move, Hindustan Lever Ltd (HLL)
is planning to relaunch its flagship tea brand
‘Brooke Bond Tea’ within a month in order to revitalise the brand...
HLL - Brooke Bond Tea Brand
         
VAASTUYOGAM.COM
Logo Power
Wipro (an acronym of “Western India Palm
Refined Oils”) started as a vegetable oil trading company in 1947 from an old mill at Amalner, Maharashtra, founded by Azim Premji’s father…
Logo power  
REDIFF.COM
Quiz
Are you familiar with the corporate logos? How
much do you know about them? Take the rediff business quiz to gauge your knowledge...
Biz Quiz
         
 
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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