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  Dive Into Social Reality  
     
     
 
Per Capita
   
- Culture of serving internal customers
- Internal functions operate as silos
- Ears closed, no interest in competitors
or unbiased benchmarking
- No initiative on market learning
- Lack of foresight among leaders
- Not ready to accept any change
- Donظ€آt care about customer centricity
  Inside-out enterprises lack the knowledge to translate customer social science into product design, extending up to marketing & sales, so the result is failure of such enterprises
 
 
Outside in
 
- Enterprise has steep learning curve about customer reality and the competitive field
- Elevated desire for high order benchmarking
- Customer value proposition:ظ€£We understand your world; we can make it betterظ€إ
- Translate awareness of an issue into action towards finding a solution
- Extensive and open CFT work culture keeping customers at the centre
  Outside-in enterprises have outstanding knowledge on how to translate customer social science into product design, extending up
to marketing & sales to achieve high commercial success
 
 
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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