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  Tools - Benchmark to win  
     
     
 
Benchmark to win  
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What is the ultimate value any product or service has delivered to its end-customers in the competitive environment? The more you know about the usage of your product or service in the
end-customer’s hand, the better will you be able to bring
perfection and accuracy for your next offering.
 
There are 3 interfaces a product or service has with its
end-customers: Visible interface which is emotive, functional interface which is the usage advantage, and the non-visible or rational interface which is the quality.
 
The ReFinE process helps to segregate these 3 end-customer
interfaces in any product or service. After such segregating it
takes a comparative measurement in the competitive
environment to extract and analyze the performance of the
visible, functional and non-visible quality interfaces of your
product or service by scanning and quantifying its score in the
bad, good, superior and unbeatable scale.
 
Ultimately it ReFinEs your product or service to perform at a better, higher platform. That’s why it’s called
ReFinE Value Ladder.
 
 
 
An outline of the process that keeps
your end-customer as the central focus
 
"I believe in it" is the rational factor. Like the suspension of a
vehicle, it is not visible on its display or during usage.
 
"It works well" is the functional, experiential factor, which in a
vehicle is the steering, gears and drive of a vehicle.
 
"It looks good" is the emotional factor, which is the styling of
the vehicle.





 
  When these 3 attributes are balanced and delivered seamlessly to the end customer in a systematic way, a product’s purchase happens and repurchase becomes consistent. This is the way to create sustaining last mile connect to the end customer.

So our core is diagnositically unearthing hidden desires of
end-customers
so they decisively and repeatedly buy your
product or service to grow and sustain your business, either
B2B or B2C
     
RFE factor
Segregation of Rational, Functional and
Emotive factor of the fundamental
attributes in 3 industries
 
We have coined ReFinE as a name for the 3 fundamental Rational, Functional and Emotive attributes that balance and scale a product or service.
 
Every product or service delivery inevitably has a combination of 3 factors: the Rational factor is non-visible, the Functional
factor is experiential while the Emotive factor is sensitive touch
and feel.
 
Benchmarking with these factors comprises the ReFinE process that evaluates where your product and service stands in the
market and where you need to take it.
 
Benchmarking is done with 4 competitive layers that exists in every business: the Generic, Good, Superior and Unbeatable competitors. Mining end-customer insights in an unbiased manner, the total ReFinE score is 27 points, with the Rational, Functional and Emotive factors having 9 points each.
 
ReFinE is used to evaluate and measure Human Resources
quality as well. Intellectual acumen is the Rational factor; delivery capability is Functional; with leadership and team work bring the Emotive factor.
 
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Learning process for high biz scoring  
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Benchmark to win Reduce Effort Increase Comfort design
Processes for Industrial Design, Branding,
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Pulley to make megabrand The selling triad
Retail off-take championship Discomfort framework
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Visual merchandizing for high bill size, higher conversions Shopper psyche planogram
High footfall catching store branding Cross category private label
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call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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